DJ Cassidy has been at the nexus of music, fashion, and nightlife for over half his living years as the go-to deejay for music impresarios, entertainment moguls, fashion icons, cultural trendsetters, and even world leaders. When President Obama wanted a deejay for both of his Inaugurations and his fiftieth birthday party at the White House, there's only one person he called. When Oprah Winfrey celebrated the opening of her school in South Africa on New Years Eve, there’s only one person she called. When Jay Z needed a deejay for his wedding to Beyoncé, there's only one person he called. And when Jay, Justin Timberlake, Usher, and Robin Thicke sought out artists to join their world tours, there’s only one person they called.
DJ Cassidy's career is the culmination of a lifetime of deejaying around the world, observing people react, and making people move. At age ten, he played school functions; at age thirteen, he played friends' birthdays; by age eighteen, he was playing the VIP rooms of New York City’s hotspots. During one late-night set, Cassidy caught the attention of Sean "Puffy" Combs, who, impressed with the youngster's vast knowledge of music well beyond his years, quickly hired Cassidy to deejay at his MTV Video Music Awards bash. Jay Z heard Cassidy soon thereafter and began calling on him for all of his and Beyoncé’s parties. The offers snowballed with Jennifer Lopez, Naomi Campbell, Tommy Hilfiger, Anna Wintour, Pharrell Williams, Kanye West, Kim Kardashian, and the hottest nightclubs around the globe all recognizing Cassidy's unique ability to connect to everyone, everywhere.
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Like his approach to deejaying, DJ Cassidy's approach to production is unbound by genre and era. For his debut release, "Calling All Hearts," Cassidy united pop superstars Robin Thicke and Jessie J with Earth Wind & Fire and Chic's Nile Rodgers. With "Make The World Go Round," Cassidy brought together R&B icon R. Kelly with Thriller drummer Ndugu Chancler and Luther Vandross bass player Marcus Miller. For "Future Is Mine," Cassidy joined electro funk duo Chromeo with Barry White guitarist Wah Wah Watson, "Forget Me Nots" composer Patrice Rushen, and Michael Jackson horn/string arranger, Jerry Hey. With “Kill The Lights,” Cassidy recruited Nile Rodgers once again, this time calling on British star Jess Glynne and Glee alumni Alex Newell for their powerhouse vocals. Together, the foursome scored a number one hit on Billboard’s Dance Club Chart. Then, Cassidy called on two teens from opposite sides of the globe, Australian soultress Grace and Atlanta rapper Lil Yachty to record “Honor.”
For his latest release, “Blame It On The Freak,” Cassidy debuts a young artist named Royal Love, reuniting with production partner Greg Cohen and legendary guitarist Nile Rodgers for a mysterious, minimalist approach to his signature funk-filled, dance floor anthems. “Blame It On The Freak” represents the power of music to get us all out of ourselves,” explains Cassidy. “It’s about the inner freak in all of us and music’s undeniable force over the human mind and body. We are in divisive times right now. It’s never been more important to remember the freedom and unity that music exudes.” Following a line of collaborations with bold-name singers, “Blame” is the first of three upcoming singles that finds Cassidy uniting with emerging artists. “With my new music, I sought to develop my own crew of creativity. I wanted every voice you hear to be the writer of those words. I wanted the song to be the star.”
Cassidy’s love of music and his appreciation of sounds both classic and cutting-edge dates back to age five, when he discovered pivotal hip hop records like Run DMC's "Sucker MC's" and cult classic dance films like Breakin'. Then, at age nine, he asked his parents for two turntables and a mixer for his tenth birthday. When granted his wish, he visited record stores every weekend and studied the back of each vinyl sleeve he came across, learning who wrote and produced his favorite songs. Inspired by Afrika Bambaataa's, Kool Herc’s, and Grandmaster Flash’s genre-defying style, a young Cassidy made it his motto to “play all music, for all people, all over the world.”
Now an iconic name in the industry, Cassidy has starred in international print, digital, and television campaigns for Tommy Hilfiger, Brooks Brothers, Uniqlo, Sony, Blackberry, and Ciroc. He has produced music for HBO’s “Vinyl,” Netfix’s “The Get Down,” and a television campaign for Target. He tours the world twelve months a year electrifying party people with an infectious showmanship, a crowd-commanding voice, and a musical palette so broad, he relates to everyone within his reach, uniting dance floors around the globe.